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Marketing Analytics & Lead Routing Platform

A lead platform connecting landing pages, campaign sources, routing rules, sales follow-up and conversion reporting.

Industry
Marketing & Professional Services
Project type
Lead generation and attribution web platform
Engagement
Tracking audit, lead platform, attribution dashboard
Year
2025

Public scope profile; campaign spend and client identity withheld.

Marketing analytics and lead-routing dashboards on multiple screens
Project Overview

What we were asked to solve

A service business was generating leads across paid search, social and landing pages but could not identify which source produced qualified conversations. Leads were forwarded manually and follow-up had no standard status.

WordbitX connected capture, source attribution, routing and follow-up into a small operational platform so marketing and sales could review the same pipeline.

The challenge

  • Lead source parameters were lost between landing page and CRM.
  • Sales ownership was assigned manually.
  • Reports measured form fills instead of qualified conversations.

Our solution

  • Landing forms that preserve source, campaign and page context.
  • Routing rules based on service, territory and capacity.
  • Dashboard for response time, qualification and closed outcomes.

Key features delivered

  • Landing forms
  • Source tracking
  • Routing
  • Follow-up status
  • Lead quality
  • Conversion reports
Screens & Visuals

A closer look at the build

Marketing analytics and lead-routing dashboards on multiple screens
Source and conversion reporting
Team reviewing marketing performance
Lead quality and sales follow-up dashboard
Related Services

Capabilities used in this project

Digital Marketing

Performance marketing, social media and content campaigns with clean tracking and honest reporting.View Digital Marketing

Website Development

Custom, high-performance business websites and web applications engineered for conversions, Core Web Vitals and long-term SEO.View Website Development

Search Engine Optimization

Technical SEO fixes, keyword-led content structures and on-page optimisation that grow qualified organic traffic.View SEO Services

Custom Software Development

Bespoke business platforms, internal tools and integrations that remove manual work and connect your existing systems.View Custom Software
More Work

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  1. 01Discovery call20–30 minutes on goals, constraints and budget.
  2. 02Written scopeMilestones, deliverables and a realistic timeline.
  3. 03Build & launchWeekly demos, then post-launch stabilisation.
Email usinfo@wordbitxtech.comCall or WhatsApp (PK)+92 325 1888841
USA & International+1 (929) 619-7699WhatsAppCall

Typical reply time: same business day. We work with clients across Pakistan, the UK, US, UAE and Australia.