How to Get Google AdSense Approval

AdSense rejects most first applications. Not because the reviewer is unfair — because the site is thin, confusing, or missing the pages Google requires of any publisher that wants to show ads next to other people's content.

What reviewers actually look for

• Original, useful content in enough volume that a visitor can spend time on the site.
• Clear navigation to Home, About, Contact, Privacy and (if needed) Terms.
• A site that works on mobile and loads in a reasonable time.
• No copied articles, scraped galleries or doorway pages.
• A privacy policy that actually describes what you collect.

Content volume: quality over padding

There is no official "minimum article count". In practice, sites with a handful of thin posts get rejected and sites with 15–25 substantial, original articles plus real service pages get approved. Do not publish 50 AI stubs to hit a number. Publish fewer, better pages — the same standard we apply to this blog.

Common rejection reasons

1. 1Insufficient content — a homepage and two posts is not a publisher site.
2. 2Navigational issues — broken menus, pages that 404, no contact path.
3. 3Valuable inventory / policy — adult, dangerous, or copyrighted content.
4. 4Low-value content — spun text, doorway pages, copied product descriptions.
5. 5Site not ready — placeholder images, lorem ipsum, "coming soon".

A readiness checklist

• About, Contact, Privacy, Terms — all live and linked in the footer.
• Every important page returns 200 and is in the sitemap.
• Unique titles and meta descriptions. One H1 per page.
• Original articles of genuine use, internally linked to services.
• Consent / cookie notice if you serve the EU or UK.
• No mixed content, no malware flags in Search Console.

WordbitX can prepare a site for AdSense — content architecture, policy pages, technical cleanup and a placement plan that does not tank speed. Ask us to review yours.