Founders ask for an app because competitors have one. Users ask for a site they can open from a WhatsApp link. Start with the link.
Start with a website when
- SEO, ads or sales calls need a URL that ranks and loads.
- The job works in a browser (booking, brochure, B2B demo).
- You do not yet have weekly retention that justifies store fees — website development.
Start with an app when
- The job needs camera, offline, or push as the product — not as decoration.
- Users will open it several times a week (field staff, loyalty, delivery).
- You can fund Play and App Store plus a year of maintenance.
The cheap combo that works
A fast marketing or web app first. A Flutter wrapper of the same API when usage proves it. Two native apps from day one is how budgets die.
Tell us how often the user would open it. We will recommend one surface — contact.
Need help applying this?
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